When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective. Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you donāt know it – you might be … Read More
The Best Content Ideas from Trade Shows
I know that going to retail trade shows is a whirlwind of activity and decisions. But don’t miss the pieces of content ideas hiding at your next trade show. It’s pure GOLD for your content marketing. You come back from trade shows with so much NEW… new lines, new items, new ideas and new enthusiasm. Right? Imagine today is your … Read More
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.Ā We asked a bartender where to go for breakfast and her immediate response was āThe Peppermill.āĀ Then our cabbie on the ride home gave us the same advice. … Read More
One Way To Make Your Life Easier
One Way To Make Your Life Easier My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do.Ā I like to call this a āRinse and Repeatā. Who doesnāt love that?Ā Letās dig in! … Read More
Are You Committed?
āIf you are simply interested in something, you do what is convenient. If you are committed, you do whatever it takes.ā – John Assaraf Let those words really sink in. This is about responsibility. The fact is that winners take responsibility which leads to success and more motivation and more happiness. It is all so easy to say, isnāt it? … Read More
My team is making me crazy…
Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More
# 1 Way to Reduce Markdowns
Are you tired of having so much to markdown?Ā Are your red pens running out of ink?!Ā Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.Ā If they … Read More
Want Your Custs To Say āHereās My Moneyā?
I have studied consumer psychology in order to maximize sales.Ā Imagine yourself in this situation: You are in a store and you see a table that is marked SALE.Ā You want to save a buck as much as anyone so you head in that direction.Ā As you approach it, you start evaluating the items to see if any will fit … Read More
