Don’t Miss the Pieces of GOLD at your Next Trade Show

Use them to Attract your RAVING FANS!   You come back from trade shows with so much NEW…new lines, new items, new ideas and new enthusiasm.  Today is your first day back at work.  You are pumped up!  As you pull up to your store you are thinking, “Just wait until my employees hear about all the great new items … Read More

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

Calling is NOT a 4 letter word. Really. Count it.

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is … Read More

The Single Biggest Mistake You Can Make!

What is the single biggest mistake you can make? I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.In one way that is true.  But obviously at some level, … Read More

One Way To Make Your Life Easier

One Way To Make Your Life Easier   My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do.  I like to call this a “Rinse and Repeat”. Who doesn’t love that?  Let’s dig in! … Read More

Are You Committed?

“If you are simply interested in something, you do what is convenient. If you are committed, you do whatever it takes.” – John Assaraf Let those words really sink in. This is about responsibility. The fact is that winners take responsibility which leads to success and more motivation and more happiness. It is all so easy to say, isn’t it? … Read More

My team is making me crazy…

Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More

# 1 Way to Reduce Markdowns

Are you tired of having so much to markdown?  Are your red pens running out of ink?!  Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.  If they … Read More

Want Your Custs To Say “Here’s My Money”?

I have studied consumer psychology in order to maximize sales.  Imagine yourself in this situation: You are in a store and you see a table that is marked SALE.  You want to save a buck as much as anyone so you head in that direction.  As you approach it, you start evaluating the items to see if any will fit … Read More