“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
7 Sure Ways to Waste Your Team’s Time
I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
5 Retail Skills Your Team Must Know
You have worked hard to create great relationships with your raving fans. Those relationships can be easily damaged by poor behavior from your team. You don’t want to lose any business that way.
Why I Love a Bad Employee
The beauty of having bad employees is that it points out a problem, right? And when you see a problem, you have 2 options: Whine about it or address it. I always say, there are only two kinds of retailers – whiners and winners. I already know YOU are a WINNER… So let’s address the problem, shall we? The root … Read More
Amazon Prime Days: How do you increase your sales by 176%?
Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More
Why a Sale is NOT the Answer to Your Slow Sales Right Now
A clearance sale has to be strategic – done in the right way, at the right time and for the right audience for it to work. And right now is not the time! I’ll tell you why, and exactly what you SHOULD do right now to increase traffic, sales AND profits.
Are You A Frog?
Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More
Why Calling is Not a 4 Letter Word
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More
Do you have Shiny New Object Syndrome?
We live in truly amazing times. Technological advances are making things possible we never even could have dreamed about just a decade or two ago – Like social media, cloud based computing, iPads and virtual assistants like Google and Alexa. (What’s your fav command? Mine is “Alexa play Taylor Swift’s new album from Spotify”) But with all the opportunities this … Read More
