How Do I Get New Customers?

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More

Why Calling is Not a 4 Letter Word

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

Increase Your Sales Right Now

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything, I will do anything! The … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More

GO BIG or GO HOME

It is NCAA basketball time. I LOVE IT! It is March Madness.  All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, right?  So how do you go big? In order to go big, let’s start by going small.  Let’s look at … Read More

You’re Not Crazy – There Is Something That You Were Never Taught

One thing that store owners get frustrated with is feeling like retail should be a little easier. And you are not crazy….it is easier for some store owners. They learned something you might not have…yet! There is something that you were never taught. I learned it the hard way. When my sister and I opened our store, we were wildly … Read More

How to avoid this markdown vs. discount mistake

To your customer, there is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More

Thrillers, Fillers and Spillers.

Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing.  How about you?  Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes.  I was ecstatic to learn that there was a … Read More

Merchandising Your Point of Sale Area…To Make You Money

By Nicole Rehyle Have you ever thought about those valuable minutes when a customer is standing in front of you ready to make a purchase? There are many ways to view this scenario. You can be grateful, happy and excited that you are making a sale. Who doesn’t like that? But you can also still be in “sales” mode without … Read More