Why You Shouldn’t Do a Storewide Sale!

storewide sale

When cash is tight it’s easy to fall into the trap of running a storewide or sitewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! When you run a storewide sale, you actually give your control away to your customers. … Read More

My Top Tip to Increase Sales

Top Tip to Improve Sales

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

Get New Customers

How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More

How Do I Improve My Sales Skills?

Title reads improve your selling skills. Retail expert Cathy Donovan Wagner smiles into the camera with her arms crossed over her knees

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

Retail Tip: Go Big or Go Home!

Title is go big or go home. Retail expert Cathy Donovan Wagner points into the camera with a smile on her face. Challenging you to use this retail strategy

GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So … Read More

How to Merchandise for Profit

I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

So many store owners make this common checkout mistake you should avoid. I’m talking about the definition of a markdown vs a discount. You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price.  But … Read More

How You Should Greet Customers in Retail

how to greet customers in retail

Have you ever wondered how you should greet customers in retail? How you greet customers can actually make or break your sales success. Many retailers I work with either feel awkward greeting a customer when they walk in their door or they fall into a standard response like “Can I help you?”, because they think that’s what they’re supposed to … Read More

Increase Your Sales Right Now

This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything, I will do anything! The … Read More