How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
Why are My Sales so Slow?
“Why are my sales so slow? We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions. Not yet. There is something else you must do first. Look … Read More
Is the Battle Between Indie Retail vs. Big Box Real?
I am the first to agree that independent retail comes with its fair share of challenges and obstacles. So is the battle between indie retail vs. big box real? Truthfully? There are many store owner misconceptions – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, … Read More
7 Sure Ways to Waste Your Team’s Time
I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
