There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More
How You Can Turn Retail Stress Into Retail Success
Are you feeling the retail stress right now? Really, I want to know. Do you feel a little bit like you took one too many turns on the roller coaster after eating a whole bunch of popcorn and cotton candy? Or are you feeling more like you’re gently bobbing along on the merry-go-round? Let me know in the comments which … Read More
This One Event Grew Sales 10x
It’s true, this one event grew sales 10x when Amy and Courtney first started implementing it and it just keeps getting better! Read or watch to learn how Watermark Corners use this marketing strategy every month. Watermark Corners is a RETAILMavens client who uses the foundations of the Sales Breakthrough System to consistently increase their sales, manage their inventory and … Read More
Small Town Retail: You CAN Thrive
Yes, it’s possible to thrive in small town retail! Watch or read my chat with Lori Holt from Quilter’s Corner – a thriving small town retail shop! Lori is a RETAILMavens client who uses the 4 steps of the Sales Breakthrough System to build her sales, profit and supportive team. Watch this free training to start implementing the Sales Breakthrough … Read More
My Top Tip to Increase Sales
When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How Do I Improve My Sales Skills?
If you’re like most store owners I work with, you might have asked “how do I improve my sales skills?”. Because most shop owners didn’t open their retail store because they LOVE selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want … Read More
How to Merchandise for Profit
I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More
Improve Your Sales – With Emails
Yes you CAN improve your sales with your emails! Email marketing remains the BEST way to market to your customers. Why?
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More