State of Retail 2022 – The 5 E’s of Retail Success

State of Retail 2022

There has been a lot of uncertainty and confusion about what retailers can do right now to deal with everything going on in politics, with the economy and the world in general. Consumer habits have changed for sure. Recently I delivered my annual State of Retail in 2022 at our RETAILMavens Mastermind Retreat, sharing what you need to know about … Read More

My Top Tip to Increase Sales

Top Tip to Improve Sales

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

How Do I Get New Customers?

Get New Customers

How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More

How Do I Improve My Sales Skills?

Title reads improve your selling skills. Retail expert Cathy Donovan Wagner smiles into the camera with her arms crossed over her knees

Most retailers I work with, didn’t open their retail store because they love selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want to share with the world, or for a hobby that brings them so much joy. But it’s usually not … Read More

Cyndi Made $45,000 in 3 Days

Retailer Cyndi smiles into the camera. The title reads Cyndi made $45,000 in 3 days

Cathy:Hi Cyndi! So we’re going to talk about how you did, $45,000 in three days – It’s mind blowing you guys! Please tell us the story about your store, Cyndi, where it’s located and all the fun stuff!  Cyndi:I’m located in Massachusetts, in Franklin, it’s a suburb of Boston. I have been doing this for 17 years now. Prior to … Read More

How to Merchandise for Profit

I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More

Retail Marketing Tip: How Sunni Made $4,800 in 7 Days

retail marketing tip

Learn the retail marketing tip Sunni used to make $4,800 in just 7 days, in this success story! Sunni is a member of our RETAILMavens Coaching program where strategies like this helps you grow sales in a consistent way. Click to learn more about the Sales Breakthrough System we use inside the program for real retail success! Cathy:Welcome Sunni! I’m … Read More

9 Signs Your Store is in Trouble

Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More

5 Ways to Grow Your Email List

5 ways to grow your retail email list

Here’s why you should grow your email list: One of the best tools you can have in your marketing strategy toolbox is email marketing. It remains by far the most effective way to GET new customers AND effectively market to them – but in order for it to have the impact you need, you need to have a list of … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

So many store owners make this common checkout mistake you should avoid. I’m talking about the definition of a markdown vs a discount. You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price.  But … Read More