How to Merchandise for Profit

I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More

Improve Your Sales – With Emails

Email marketing remains the BEST way to market to your customers. Why? It’s easy  It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

To your customer, there is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More

How to Support Your Team – So They Can Support You

You unlock the door and walk into your store early in the morning. It is all so peaceful. After a nice day off, you are looking forward to digging into your action items. Your mind is humming with the list of things you are going to get done before the store opens. Walking to your office, you pick up an … Read More

Want More Profit? Better Sleep? 4 Ways to Breakthrough to the Next Level

Definition of A BREAKTHROUGH: any significant of sudden advance that removes a barrier to progress. Our stated goal: To help you shift your perspective and raise your level of consciousness so that you actively create the business and life you desire by giving you concrete, actionable activities that will help you remove barriers and advance to the next level of … Read More

Taking It Personally

Yesterday, I visited a shop that only sells children’s books. The store was empty and I asked the clerk, “Do you know where I can find Yertle the Turtle?” He walked over to the computer, typed a few keystrokes and said, “I don’t think we have it, do you know who the author is?” Stunned silence. [I found the section … Read More

What are you doing wrong in December?

What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More

Our Manifesto. Do you have one?

More powerful than a mission statement. This is what we believe. This is who we are. This is what we do. What do you believe? Who are you? What do you really do? You are part of a revolution. You know who you are impacting. Write it down. Share it! Here is Our Manifesto. Do you have one?

Keep Customers Loyal… & Make More Money

By Nicole Rehyle Cathy here, I really like Nicole’s point in #3.  What do you think?  Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More

Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans

The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian.  We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.”  Then our cabbie on the ride home gave us the same advice. … Read More