2 Important Customer Types in Retail

2 important customer types in retail

There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More

How You Can Turn Retail Stress Into Retail Success

how to turn retail stress into retail success

Are you feeling the retail stress right now? Really, I want to know. Do you feel a little bit like you took one too many turns on the roller coaster after eating a whole bunch of popcorn and cotton candy?  Or are you feeling more like you’re gently bobbing along on the merry-go-round? Let me know in the comments which … Read More

The Best Time to Add Holiday Merchandise

I have a question for you: When do you think is the best time to add holiday merchandise? Do you think you would come across as greedy or annoying, if you start putting out holiday merchandise in September? Now before I tell you why it isn’t, let me say that I get it. No one wants to see Christmas trees … Read More

This One Event Grew Sales 10x

event grew sales 10x

It’s true, this one event grew sales 10x when Amy and Courtney first started implementing it and it just keeps getting better! Read or watch to learn how Watermark Corners use this marketing strategy every month. Watermark Corners is a RETAILMavens client who uses the foundations of the Sales Breakthrough System to consistently increase their sales, manage their inventory and … Read More

My Top Tip to Increase Sales

top tip to increase sales

When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More

How Do I Improve My Sales Skills?

improve your sales skills

If you’re like most store owners I work with, you might have asked “how do I improve my sales skills?”. Because most shop owners didn’t open their retail store because they LOVE selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want … Read More

How to Merchandise for Profit

I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store?One of the best opportunities to grow your sales is when a customer is either making a purchase (in the process of checking out), or waiting in line. When they’ve entered your point of sale … Read More

Avoid This Checkout Mistake – Markdowns vs. Discounts

You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price.  But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More

How You Should Greet Customers in Retail

how to greet customers in retail

Have you ever wondered how you should greet customers in retail? How you greet customers can actually make or break your sales success. Many retailers I work with either feel awkward greeting a customer when they walk in their door or they fall into a standard response like “Can I help you?”, because they think that’s what they’re supposed to … Read More

Is the Battle Between Indie Retail vs. Big Box Real?

indie retail

I am the first to agree that independent retail comes with its fair share of challenges and obstacles. So is the battle between indie retail vs. big box real? Truthfully? There are many store owner misconceptions – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, … Read More