To your customer, there is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More
“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
Email marketing remains the BEST way to market to your customers. Why? It’s easy It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More
A clearance sale has to be strategic – done in the right way, at the right time and for the right audience for it to work. And right now is not the time! I’ll tell you why, and exactly what you SHOULD do right now to increase traffic, sales AND profits.
To make the best decisions possible when going to market or placing orders for an upcoming season, you need to come prepared. Of course you’ll want to have your Open To Buy plan (OTB) which tells you how much you should be spending on new inventory, based on your sales history and projections. But your OTB plan is only one … Read More
Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to … Read More
The Holiday Season is every retailer’s dream and nightmare. When I owned my boutique, I used to joke that I wished Jesus had a brother so we could do it all two times a year instead of one. At the same time, the holiday season caused a lot of stress for my team and me, I REALLY wanted to make … Read More
I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice.
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian. We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.” Then our cabbie on the ride home gave us the same advice. … Read More