There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More
How You Can Turn Retail Stress Into Retail Success
Are you feeling the retail stress right now? Really, I want to know. Do you feel a little bit like you took one too many turns on the roller coaster after eating a whole bunch of popcorn and cotton candy? Or are you feeling more like you’re gently bobbing along on the merry-go-round? Let me know in the comments which … Read More
The Best Time to Add Holiday Merchandise
I have a question for you: When do you think is the best time to add holiday merchandise? Do you think you would come across as greedy or annoying, if you start putting out holiday merchandise in September? Now before I tell you why it isn’t, let me say that I get it. No one wants to see Christmas trees … Read More
Why You Shouldn’t Do a Storewide Sale!
When cash is tight it’s easy to fall into the trap of running a storewide sale. After all, what would attract customers more than “Everything is 20% off!”, right? I’m here to tell you… DON’T DO IT!!! This plan will backfire on you! Why You Shouldn’t do a Storewide Sale When you run a storewide (or sitewide) sale, you actually … Read More
Why You Shouldn’t Do a Weekend Sale
I was chatting with a client recently, and she was feeling a little panicky. Her sales were down and she told me she wanted to do a quick weekend sale. My immediate answer was “NO”, quickly adding an explanation for why it was a bad idea. Then I realized that you might not know why it’s a bad idea either! … Read More
State of Retail 2022 – The 5 E’s of Retail Success
There has been a lot of uncertainty and confusion about what retailers can do right now to deal with everything going on in politics, with the economy and the world in general. Consumer habits have changed for sure. Recently I delivered my annual State of Retail in 2022 at our RETAILMavens Mastermind Retreat, sharing what you need to know about … Read More
My Top Tip to Increase Sales
When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How Do I Improve My Sales Skills?
If you’re like most store owners I work with, you might have asked “how do I improve my sales skills?”. Because most shop owners didn’t open their retail store because they LOVE selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want … Read More
Retail Tip: Go Big or Go Home!
Here’s a retail tip for you: GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means … Read More
