“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More
How Do I Get New Customers?
The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More
Improve Your Sales – With Emails
Email marketing remains the BEST way to market to your customers. Why? It’s easy It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More
Why Calling is Not a 4 Letter Word
When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More
Want More Profit? Better Sleep? 4 Ways to Breakthrough to the Next Level
Definition of A BREAKTHROUGH: any significant of sudden advance that removes a barrier to progress. Our stated goal: To help you shift your perspective and raise your level of consciousness so that you actively create the business and life you desire by giving you concrete, actionable activities that will help you remove barriers and advance to the next level of … Read More
GO BIG or GO HOME
It is NCAA basketball time. I LOVE IT! It is March Madness. All these teams get one shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So how do you go big? In order to go big, let’s start by going small. Let’s look at … Read More
Feeling Unmotivated or Just Not in the Mood??
Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great! I am always motivated and ready to take action on goals, but sometimes I hit … Read More
The ONE Thing You Must Do With EVERY Email You Send Out
This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More
2 Timely Terrific Marketing Ideas
How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that … Read More
How to avoid this markdown vs. discount mistake
To your customer, there is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subte, but important difference, and if you don’t know it – you might be making a common mistake. The difference is in your ability to make informed, profitable decisions. The … Read More
