Why are My Sales so Slow?

“We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? You always start the … Read More

How Do I Get New Customers?

The purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. You want to reach more people, and you want to convert more people from lookers into buyers. But contrary to what many retailers believe, the answer is not to throw more … Read More

Improve Your Sales – With Emails

Email marketing remains the BEST way to market to your customers. Why? It’s easy  It’s inexpensive You can reach a lot of customers at once It’s effective in building relationships & driving sales You own your list – unlike your followers on social media Let me add some numbers to emphasize my point: 81% of Americans look at their email … Read More

7 Sure Ways to Waste Your Team’s Time

I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More

Why I Love a Bad Employee

The beauty of having bad employees is that it points out a problem, right? And when you see a problem, you have 2 options:  Whine about it or address it. I always say, there are only two kinds of retailers – whiners and winners. I already know YOU are a WINNER… So let’s address the problem, shall we? The root … Read More

Amazon Prime Days: How do you increase your sales by 176%?

Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More

Are You A Frog?

Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More

Why Calling is Not a 4 Letter Word

When I shared my number 1 tip for increasing traffic and sales immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective.I’m sharing it because it wasn’t the … Read More

Want More Profit? Better Sleep? 4 Ways to Breakthrough to the Next Level

Definition of A BREAKTHROUGH: any significant of sudden advance that removes a barrier to progress. Our stated goal: To help you shift your perspective and raise your level of consciousness so that you actively create the business and life you desire by giving you concrete, actionable activities that will help you remove barriers and advance to the next level of … Read More

50 Cents NOW Or 1 In July …Maybe

Which is better? 50 Cents NOW or $1 in July…maybe 1. Tough question. After my post a couple of weeks ago about moving out the last of your sale merchandise at steep discounts, I got pushback and many questions about it. (These are actual emails and FB posts.) From Lynn: Freaking out a bit, but also sick of starring at … Read More