Retail Is Evolving. Are You? What if your next big idea, vendor partner, or customer inspiration wasn’t in your inbox, but waiting for you in a trade show aisle? In this episode of the The Richer Retailer podcast I sit down with Darrin Stern, Show Director of h+h Americas, to explore how trade shows, creativity, and community are reshaping the future of retail.
h+h Americas isn’t just another retail trade show. It’s a hands-on experience for the creative retailer bringing together fiber, fabric, and future-focused insights.
“The customer isn’t always right. But they always have the right to be respected, valued, and heard.” – Darrin Stern, h+h Americas Show Director
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Why H+H Americas Matters Now
Jo-Ann stores have closed. That’s your opportunity.
With less competition from big box stores, local retailers can stand out. Use this moment to:
- Expand your product mix
- Attract new customer groups
- Build stronger community ties
At H+H Americas, everyone in the maker movement is welcome. Brick-and-mortar owners, Etsy sellers, content creators, designers, and educators all belong.
Real Connections. Real Growth.
You don’t just go to h+h Americas to buy products. You go to:
- Discover new vendors
- Learn industry trends
- Meet like-minded business owners
Psychology says in-person experiences lead to stronger relationships and better learning. This is retail education, elevated.
“Connection is the new currency.”
Curate. Don’t Compete.
Customers can buy materials anywhere. What they want is you, your story, your vibe, your vision.
Let h+h Americas help you:
- Fine-tune your product mix
- Offer starter kits for beginners
- Cater to niche interests like cosplay and fiber art
Whether you sell yarn, fabric, or DIY kits, your store has a unique voice. This show helps you amplify it.
Invest in YOU
Travel, time away from your shop, hotel costs, it’s a commitment. But as Darrin says:
“If you don’t invest in yourself, you can’t improve. And if you don’t improve, your business doesn’t either.”
This isn’t just a show. It’s a smart business decision.
Millie Moment
Your Millie Moment is your next action step, the thing you do that moves your business forward. At h+h Americas, that might look like:
- Signing up for an educational session on digital marketing
- Meeting a vendor who fills a gap in your product mix
- Trying a new inventory strategy you learned from a peer
Ready to Take the Next Step?
Ready to walk the aisles of innovation? Register for h+h Americas and step into a space designed for growth, creativity, and connection.
This is more than a trade show, it’s your launchpad. Whether you’re looking to level up your inventory, expand your network, or simply reconnect with your purpose as a retailer, this is the place to be. Your next chapter begins here. Let’s grow together.