Double Your Retail Business in 1 Year with Sarah Victory – Part 2

business growth, magical thinking, goal setting, entrepreneurship, support systems, power partners, value proposition, success stories, asking for help, retail strategies

This is Part Two of my conversation with the incredible Sarah Victory, and I can’t wait to share what she said next. If you missed Part One, go back and listen first, especially if you’re running a retail business. There were gems!

If you’ve ever felt like you’re running from task to task, juggling customers, emails, suppliers, and a million other things, Sarah’s wisdom in this second part is like a deep breath. She reminded me (and all of us) that success in your retail business isn’t just about doing more. It’s about thinking better.

The Power of “Einstein Time”

Sarah shared a phrase I fell in love with: “Einstein Time.”

She said, “We don’t take enough time for the genius ideas to percolate in us. We’re too busy thinking that the more we do, the more will happen.”

Sound familiar?

In the world of retail business, it’s easy to believe that being constantly busy means we’re being productive. But true innovation, those lightbulb moments that transform your store often happen when we pause.

Einstein Time is that quiet space you give yourself to think, plan, and dream. Maybe it’s sitting in your shop before opening hours, coffee in hand, asking, “What would make my customers’ experience unforgettable this month?”

That kind of thinking is where creativity lives and where a good retail business becomes a great one.

Listen the Full Episode here:

Rethinking How You Describe What You Do

Sarah made another powerful point that every retail business owner should hear:

“Most of your business will come when you’re not there when other people are describing what you do.”

When customers talk about your retail business, what are they saying? Are they saying, “Oh, she owns a shop,” or are they saying, “You have to go there, she always helps me find the perfect gift”?

How you describe your business sets the tone for how others describe it too.

Sarah shared a simple yet brilliant structure you can use to create your own memorable description:

“You know how [problem]? Well, I [solution], and the result is [outcome].”

Instead of saying, “I own a home décor store,” try: “You know how people want their homes to feel cozy and welcoming but aren’t sure where to start? I help them create spaces that tell their story and the result is a home that feels like them.”

That’s how you turn your retail business into a story worth sharing.

Sell Emotion, Not Just Products

Retail isn’t just about what’s on the shelf, it’s about the feeling your customers take home.

Sarah reminded me that people buy emotions before they buy items. They’re not just purchasing a candle, they’re buying calm. They’re not just buying a scarf, they’re buying confidence, warmth, and a story.

In your retail business, focus on selling the experience rather than the object.

Ask yourself:

  • What emotion does this product represent?
  • How will it make someone’s life better or easier?
  • What transformation happens when they bring it home?

When you shift your mindset from “selling things” to “sharing stories,” your marketing becomes magnetic and your retail business becomes unforgettable.

Build a Network, Not Just a Customer List

Sarah also talked about something many retail business owners overlook the power of partnerships.

“Have an event at least once a month,” she said. “Something that draws people in, connects communities, and brings new energy to your space.”

Partnerships don’t have to be complicated. You could:

  • Team up with a local café for a “Sip & Shop” evening.
  • Host a workshop featuring a local artisan.
  • Collaborate with your Chamber of Commerce for a community day.

Each event gives people a reason to visit, connect, and talk about your retail business. And when people are talking about you in a good way, you’re building something far more valuable than foot traffic. You’re building loyalty.

Do Something Brave Every Day

And finally, Sarah’s signature advice, do something brave every day.

Bravery in business doesn’t always mean big leaps. Sometimes it’s the quiet courage to try something new, to speak up, or to ask for help.

Maybe your brave thing today is hosting your first Facebook Live. Or finally raising your prices to reflect your value. Or simply taking time for yourself, guilt-free.

Whatever it is, small acts of courage compound over time and they’re what separate busy retailers from richer ones.

Watch the Full Episode in YouTube:

https://youtu.be/fmdBc67uOeA

Your Millie Moment:

If there’s one thing I want you to remember from Sarah’s wisdom, it’s this:

Slow down to speed up.
When you take time to think, your ideas get sharper. When you tell your story well, your audience grows naturally.  And when you partner with others, your retail business thrives in ways you never imagined.

So this week, carve out your Einstein Time, rethink how you describe what you do, and as Sarah would say do something brave.

Because success in retail isn’t about having more hours in the day.
It’s about using the ones you have to create something truly meaningful.

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: You are seen, you are powerful, and your light is needed. You don’t have to fit into anyone else’s story or wait to be “ready.” Like the Statue of Liberty, you can stand tall, dressed in your own strength and truth, lighting the way for others. Trust yourself, lean on those who believe in you, and keep shining because your courage and light make the world better every single day.