Retail Game Plan for Success with Krystal Perry

retail, business strategy, coaching, game plan, inventory management, profit club, retail success, small business, retail transformation, leadership

If you’re a retail store owner who’s feeling stuck, maybe drowning in inventory, working nonstop but not paying yourself, or just overwhelmed because everything depends on you, I want you to know you’re not alone. I’ve been there, and I see it all the time with the amazing retailers we work with. Let’s dive in what is the Retail game Plan for.

That’s why I’m so excited to introduce you to someone who has helped so many store owners break free from that cycle: Krystal Perry, our incredible Coach Maven here at RETAILMavens. Krystal’s Game Plan Calls have been game changers for so many small businesses, giving clarity, confidence, and a clear path forward through smart business strategy and inventory management.

What Is a Game Plan Call?

A Game Plan Call is a free, one-hour deep dive designed specifically for established retailers who feel stuck or overwhelmed. It’s for those of you who are doing everything you think you should do to grow, but not seeing the results of your efforts.

Krystal explains it perfectly: this call isn’t a sales pitch. It’s a real, strategic coaching session to help you map out exactly where you want to go, what’s holding you back, and what your next steps should be.

If you’ve ever asked yourself, “Why isn’t this working? Why can’t I grow or pay myself more?” then this call is for you.

Listen to the full episode here:

Why So Many Retailers Get Stuck

One of the biggest things Krystal talks about is the “slow boil” effect. You know, that feeling when things just keep getting hotter and hotter and you barely notice until you’re burned out? Like boiling a frog slowly, the stress and overwhelm sneak up on you.

Maybe you’ve got too much inventory, no real systems in place, or you feel like you have to do everything yourself because no one else knows how. And you’re working so hard but you’re still not seeing the growth or profits you deserve.

Here’s the thing, sometimes it’s hard to even pinpoint what’s really blocking you. You might think you know, but when you dig into your numbers, your team, your processes, you find the real obstacles hiding in plain sight.

How the Game Plan Call Works

We have a really thoughtful framework for these calls. Here’s how it goes:

  1. We start with your future vision: What do you really want your business and your life to look like? More sales? More freedom? Stepping back from day-to-day?
  2. Then, we get clear on your obstacles: What’s really in the way? Time? Cashflow? Team struggles?
  3. Next, we dig into where you are right now: your sales, your inventory, your margins, marketing, and how your team functions.
  4. We measure the impact of staying stuck: what is it really costing you financially and emotionally?
  5. Then, we define the desired state: What systems, strategies, or leadership shifts would get you there?
  6. Finally, we uncover your “why” the deeper reason driving your desire for change, and what happens if nothing changes.

Sometimes just having this clarity is the breakthrough that starts everything moving.

Real Results That Inspire Me

One client’s story really sticks with me. She owns a yarn store and came to us with a big goal: she wanted to replace her husband’s disability income with store sales in six months. Like many store owners, she thought she just needed more customers, but the truth was her business was leaking money through inventory issues and missing financial controls.

After we helped her set up key performance indicators (KPIs) for expenses and inventory, tighten her buying, and build a team, her business:

  • Hit her income goal in just four months instead of six
  • Increased sales by 22%, from $219,000 to $268,000
  • Spent $20,000 less on inventory, freeing up cash

Today, she’s well past the million-dollar mark: proof that with the right business strategy and support, your retail business can truly transform.

Leadership and Teamwork Are Game Changers

Krystal and I both know that retail success isn’t just about numbers. It’s about your team, your leadership, and creating a culture where people feel empowered and motivated.

I’ve seen clients bring family members into the business, and with coaching, those leadership shifts change relationships and create real growth. When your team is aligned and systems are in place, you can finally step back and enjoy your business, instead of feeling trapped by it.

What Happens After Your Game Plan Call?

Once we’ve mapped out your obstacles and next steps, many retailers choose to join our Profit Club, our signature coaching program that provides ongoing support in:

  • Cashflow and financial planning
  • Inventory management and sales goal setting
  • Leadership development and building systems

This isn’t about quick fixes. It’s about sustainable growth and building a business that supports your life with less stress and more profit.

Is This Call for You?

If you’re a retail store owner who’s tired of spinning your wheels, working all hours but not seeing the results you deserve, this is your sign.

You don’t have to figure it out alone. The Game Plan Call will give you clarity, a clear plan, and someone in your corner with decades of retail experience guiding you.

Watch the full episode in YouTube: 

 

You Deserve Profit, Peace & Control in Your Retail Business

At RETAILMavens, we’re passionate about helping you become a richer retailer,not just in cash, but in life. More sales means more impact on your community, more freedom to live life on your terms, and the joy of doing what you love without burning out.

If this post spoke to you, please follow the Richer Retailer podcast, leave a review, and share it with another retailer who might feel stuck. Let’s build the future of your business together.

Remember: you are capable, you are not alone, and your business can be a source of freedom, not stress.

Millie Moment: Your Mid-Year Reset Action Plan

  • Book a Game Plan Call: Get personalized clarity on your numbers, your goals, and the exact next steps your store needs to grow profitably.
  • Check your numbers: Review sales, margin, and cash flow for the first half of 2025 to see what’s truly working.
  • Update your goals: Adjust your targets based on real data and shifting retail trends.
  • Refresh your assortment: Lean into your best sellers and phase out what’s slowing your cash flow.
  • Strengthen your omnichannel flow: Make sure in-store, online, social, and email all tell the same story.

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: You are doing incredible work, even on the days when it doesn’t feel like it. Your store matters. You matter. And you don’t have to build this dream alone. With the right support, clarity, and strategy, you can create a business — and a life — that fills you with joy, freedom, and pride. I’m cheering you on every step of the way. You were made for this.