Retailers, I know how frustrating it feels when a customer comes in, falls in love with something in your store, and then says, “Oh… I saw this online for less.” Ouch. I used to think that meant brick-and-mortar retailers like us didn’t stand a chance against the giants of online retail competition. But here’s the truth: we’re not in a … Read More
Media That Moves Merch: PR Tactics for Store Owners
Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
Breaking the Cycle: How to Stop Buying Yourself Broke
Have you ever felt like you’re buying inventory… selling it… then buying more… and somehow, you’re not actually getting ahead? breaking the Cycle starts here. Friend, I’ve been there. You’re not imagining it, and you’re definitely not alone. A smart retailer named Amanda asked a question in our Richer Retailer Facebook group that hit me right in the heart. She … Read More
Why Won’t My Team Just Do What I Ask?!
Have you ever found yourself thinking, “My team is great… but I’ve told them a hundred times, why don’t they get it? Why won’t they just do what I ask?!” Oh my gosh, if I had a dollar for every time I’ve felt that way, I’d have a drawer full of cash and a lot fewer gray hairs. One of … Read More
Done Beats Perfect: State of Retail | August 2025
State of Retail: August 2025 There’s something about August. Maybe it’s the back-to-school buzz, or the “let’s do it all before summer ends” rush. One minute you feel calm and collected, the next you’re scrambling. Sound familiar? here’s the State of Retail for you. But here’s your reminder: you’re not here to hustle harder. You’re here to lead smarter. This … Read More
