You MUST Ignore Your Best Customers Now

What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More

Stop Advertising. Do This Instead.

I am not going to play games with you. This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicating with people who WANT to hear from … Read More

What To Do With What’s Left?

So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More

Let’s Talk. You Have A Problem.

Really.  Thanks so much for coming.  I am so glad that you agreed to meet with me.  Big Hug.  I promise to keep this short and sweet.  Because I love you, I have to share with you this teeny tiny small shortcoming that is really costing you.  We have all been talking about it and know that you would want … Read More