If January feels heavy for you right now, slower sales, quieter stores, racks full of product that just didn’t move, and the question of whether clearance sales are the right next step, let me start by saying this: You are not doing anything wrong. I hear from so many store owners every January who feel discouraged, worried, or even a … Read More
Your Products Have a Story, Share It and Make Sure the World Knows
Have you ever wondered how something as simple as a sock could transform your business and someone’s life? Because products have a story and that story can make all the difference. At first glance, it sounds almost too simple, right? But stick with me, because that’s exactly what happened when I met Laura Schmidt, founder of Notes to Self. Her … Read More
Retail, Politics & Authenticity: How Community Values and Social Responsibility Build Stronger Brands
Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
The #1 Tip to Grow Lifetime Customer Value
Every retailer knows the thrill of making a sale, but what if you could turn that one-time shopper into a lifelong customer? Cathy chats with Josh Orr, founder of Capital Commerce, to reveal the #1 tip that can grow your the lifetime customer value by 30%. If you’re ready to boost customer loyalty and maximize profits, keep reading, watch or … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
