Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
Your Products Have a Story, Share It and Make Sure the World Knows
Have you ever wondered how something as simple as a sock could transform your business and someone’s life? Because products have a story and that story can make all the difference. At first glance, it sounds almost too simple, right? But stick with me, because that’s exactly what happened when I met Laura Schmidt, founder of Notes to Self. Her … Read More
Retailers Who Ask Questions Make More Sales
You don’t have to know it all. You just need to know who to ask and to have more sales. If you’ve ever found yourself staring at a spreadsheet or stuck in the weeds of retail decisions thinking, “I have no idea what I’m doing,” you’re not alone. And guess what? That’s not a weakness. That’s actually the beginning of … Read More
The Silent Profit Killer: Gut-Based Pricing Is Costing You Thousands
Did you know that there’s a hidden force quietly costing independent store owners thousands each year and it is called gut-based pricing. What’s really hurting your profits? Not the competition. Not slow traffic. It’s gut-based pricing; retail’s silent killer. Watch the full episode in YouTube: https://youtu.be/p_zldyDRdU0 Today, in this episode of The Richer Retailer, I’m naming the problem, unpacking the … Read More
Tariffs, Growth Strategy & Smart Scaling
Growth Strategy: How You Can Grow in a Slow Economy; Let’s talk about growth strategy that every retailer is thinking about right now: “Is it even smart to scale right now?” The headlines say the economy’s cooling off. Tariffs are back in the news. Foot traffic is shifting. It’s easy to get nervous. In fact, recently, another retailer asked me … Read More