Here’s why you should grow your email list: One of the best tools you can have in your marketing strategy toolbox is email marketing. It remains by far the most effective way to GET new customers AND effectively market to them – but in order for it to have the impact you need, you need to have a list of … Read More
Clearance Sale Tip: Dollar Tables
What if I told you that I have a foolproof clearance sale tip for you? A way for your customers to say “Take my money!”? Retailers are always amazed that one small tweak can make a huge difference to the bottom line, but that’s what sooo exciting about when the science of consumer psychology comes together with your marketing, merchandising … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions. Not yet. There is something else you must do first. Look … Read More
Sell Your Duds Without a Discount!
Your day is just starting. Unlocking the door you walk into your dark, quiet store. You’re so used to your morning opening routine, that you don’t even have to think about what you are doing. You put your things in the back room, turn on the computer, put your float in the cash register, turn on the lights… And there … Read More