Are you in a sales slump? No doubt you’ve spent the extra time cleaning up and re-merchandising your store, thinking that eventually your sales will pick back up, right? Except they don’t. Your sales are down and your store is full of great in-season merchandise. Your knee jerk reaction might be to throw a sale. Because a good sale will … Read More
How to Set a Sales Goal – And Why You Should
Do you set a sales goal every month, which feeds your overall sales goal for the year? If your answer is “sometimes”, you are not alone. It’s an important step that a lot of retailers miss (or skip) for one of these reasons: Why Sales Goals are Important Here is why you should: Setting realistic sales goals is so important … Read More
The Best Content Ideas from Trade Shows
I know that going to retail trade shows is a whirlwind of activity and decisions. But don’t miss the pieces of content ideas hiding at your next trade show. It’s pure GOLD for your content marketing. You come back from trade shows with so much NEW… new lines, new items, new ideas and new enthusiasm. Right? Imagine today is your … Read More
What are you doing wrong in December?
What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian. We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.” Then our cabbie on the ride home gave us the same advice. … Read More