Do This BEFORE You Go To Your Next Trade Show – Or Stay Home

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More

What Every Good Retail Sign Needs

Just a few short weeks ago, I was in a store that had HORRIBLE signage. I decided then and there that I was going to give you all ideas – on how NOT to make the same mistakes. Then the next day, I opened my email and saw that my friend, Bob Negen, had already done that. 🙂 So I … Read More

Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough

We are talking about the four basic segments of your Roapmap to your Breakthrough. 1.    Inventory 2.    Profitability 3.    Marketing 4.    Customer Service Last week, I addressed customer service.  CLICK HERE TO READ IT. Let me start with the definition of breakthrough.  It includes removing a barrier to success.  In my experience, that barrier is often a lack of knowledge … Read More

The Only 3 Things You Need to Launch a Newsletter

“by Linda Claire Puig, 6-figure newsletter and email marketing expert” Summer is a GREAT time to create your first newsletter. Typically, work loads are slimmer as people go on vacations. So use that time wisely to work on YOUR business, and a newsletter is the perfect project! If you’re not exactly sure where to start, I’ll make simple for you. … Read More