Best Tactics To Avoid Markdowns

  Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen.   Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More

The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?

Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More

Take Responsibility

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More

How do I Deal with Donation Requests

How do I Deal with Donation Requests

Do you get inundated with donation requests? Store owners are so often faced with the donation dilemma. The definition of the word ‘dilemma’ is a situation in which somebody must choose one of two or more unsatisfactory alternatives. That describes EXACTLY how we retailers feel when a customer comes up to the counter with a piece of paper in their … Read More

STOP ADVERTISING. RIGHT NOW.

I am not going to play games with you.  This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now.  I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT!  You only want to be communicating with people who WANT to hear from … Read More