Summer Strategy | State of Retail: July 2025

retail, consumer behavior, sales strategies, mid-year, online shopping, omnichannel, marketing tips, retail trends, candles, bath and body

It’s summer strategy time! Whether you’re riding a wave of seasonal traffic or seeing things slow down, this is your moment to pause, refocus, and make the most of the months ahead. Can you believe we’re already halfway through 2025? Honestly, that fact alone makes my brain explode a little. It’s wild how fast the year is flying by. So … Read More

You’re Not Just a Store: You’re a Brand

branding, retail, brand experience, business branding, brand identity, outsourcing, authenticity, marketing agency, AI in marketing

Many store owners think a brand is just a logo, color palette, or catchy tagline. But branding goes far beyond design. It’s about how your customers feel every time they interact with your store whether in person, online, or through your marketing. Watch the full episode in YouTube In this episode, I had the pleasure of sitting down with Sue … Read More

One Easy Way To Get Credit Faster From A Vendor

At this time of year, you don’t want anything to get in the way of getting the inventory you need RIGHT NOW!  Whether your store or ecommerce website has been in business for five months or five years, when you ask a product vendor for payment terms, they will want to check your credit history. This practice is not only … Read More