Christmas feels close, doesn’t it? You’re not alone. Many independent retailers are already on edge, wondering what’s selling, what isn’t, and how the season will unfold. But here’s the truth: it’s only October. And that’s good news. October is the real starting line for holiday retail. Shoppers haven’t fully arrived yet, which gives you an incredible opportunity. Use this lull … Read More
How Retailers Beat Online Competition with Story & Experience
Retailers, I know how frustrating it feels when a customer comes in, falls in love with something in your store, and then says, “Oh… I saw this online for less.” Ouch. I used to think that meant brick-and-mortar retailers like us didn’t stand a chance against the giants of online retail competition. But here’s the truth: we’re not in a … Read More
Summer Strategy | State of Retail: July 2025
It’s summer strategy time! Whether you’re riding a wave of seasonal traffic or seeing things slow down, this is your moment to pause, refocus, and make the most of the months ahead. Can you believe we’re already halfway through 2025? Honestly, that fact alone makes my brain explode a little. It’s wild how fast the year is flying by. So … Read More