Recently Jami asked me:“Just wondering what are your thoughts on Christmas open house? How are you planning on adjusting to meet requirements?” And of course – we are all about finding the opportunity in every obstacle, so here are the powerful strategies I shared with Jami: #1 Start earlier This year, we HAVE to start talking to our customers about … Read More
Do your marketing tactics accomplish these 2 things?
You’ve heard me say that you must spend 20% of your work time on marketing. If you aren’t, then it doesn’t matter what you do for the other 80% of the time. Why? Because your people won’t be there otherwise! You won’t have traffic. If you work 5 days a week, that’s the equivalent of one full day spent specifically on … Read More
Reopening Your Store
Reopening Your Store Ready or Not! Get Set! Let’s GO! Congratulations! You are ready to walk through to the other side!Change is the only constant – ALWAYS. Take courage from the fact that you have mastered the skill of – Stop! Pivot. Reset. This skill will continue to serve you well. You have done things that you didn’t want to … Read More
5 Steps to Negotiate with Your Landlord
As a store owner, there will come a point when you have to negotiate with your landlord. Often it’s when it’s time to renew your lease, but sometimes circumstances calls for a different negotiation. Like when you just can’t make rent. Early on during the pandemic many store owners around the world faced having to shut down their business. It … Read More