Ads for Indies – Attract Your Next Raving Fan

One of the most common questions our clients have is about how best to market their stores. Not just to have pretty ads and social media followers, but to get folks to come into their stores and fall in love! It’s so different for indies than it is for almost any other type of business. We asked a recent client … Read More

7 Steps to a Retail Profit Breakthrough

After you watch, join me on June 8th at 3pm CST for: The 7 Steps to a Retail Profit Breakthrough This is a webinar I’ve created precisely because I’m tired of hearing stories of struggle and frustration. I’m ready to hear stories of success, profit, and the JOY that you had when you opened your store. Click here to reserve … Read More

How Low Should I Go?

Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More

Do This BEFORE You Go To Your Next Trade Show – Or Stay Home

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More

You MUST Ignore Your Best Customers Now

What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More

What Every Good Retail Sign Needs

Just a few short weeks ago, I was in a store that had HORRIBLE signage. I decided then and there that I was going to give you all ideas – on how NOT to make the same mistakes. Then the next day, I opened my email and saw that my friend, Bob Negen, had already done that. 🙂 So I … Read More

What would you like to return to us today?

Picture it. You walk into a lovely store, and the first thing the salesperson says to greet you is, “Good morning! What would you like to return today?” The next person who walks in behind you gets, “Hi there! If you didn’t mean to come into this store, the exit is just over there where you came in.” How quickly … Read More

Pressure…Pressure…Need Any More?

Yes. You do. Don’t run away. Don’t tune out. I can hear you screaming (and swearing!) at me now. This is the truth. You have more to do in the month of December than you can hardly get done. Your to-do list is a mile long – and that is on an easy day. Then add in your personal to … Read More

You Don’t Need To Be #1

Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend. He quickly advised all of us consultants about it so that our clients could jump on it. At our national conference this week, he shared the story that one of those clients had taken action and had generated over $1,000,000 … Read More

What To Do With What’s Left?

So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More