Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend. He quickly advised all of us consultants about it so that our clients could jump on it. At our national conference this week, he shared the story that one of those clients had taken action and had generated over $1,000,000 … Read More
“You better hurry up and make that business work!” Dumb things our spouses say to us.
My good friend and colleague, Jane Hamil of Fashion Brain Academy works with designers who want to create a successful business from their creative designs in their heads. She was telling me about how often along the way, they find that getting support from family and friends can be hard to come by. So, she shared some great practical tips … Read More
Stop Advertising. Do This Instead.
I am not going to play games with you. This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicating with people who WANT to hear from … Read More
What To Do With What’s Left?
So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More
Caps for Sale. How Many Do You Wear?
Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More