My client had come through 2009 with sales down and profits up. That was good news. She recognized that she had done better than most retailers, but she wanted to get much more from 2010. Bottom line, she wanted to make more money – and expected me to show her how. My problem was that we have been working together … Read More
The Top 3 Things You Must Do For A Profitable Season
With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next. If they have children, they will certainly take care of them first! Then, summer is over and people just naturally want new things for the next new season. After getting their kids ready, your customers can belong to … Read More
Batman & Robin Will Double Your Sales
I just landed in Washington DC and saw this sign just outside of my gate. It was at a Auntie Anne’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I didn’t include the whole sign. To the right of the words were three small bowls with … Read More
The Single Biggest Mistake You Can Make
I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over. “I sell kid’s clothes and gifts. Everyone knows a kid. Therefore, everyone is my customer,” I would think. In one way that is true. But obviously at some level, I knew that not EVERYONE that knew a child … Read More
The Top 3 Things You Must Do For A Profitable Season
With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next. If they have children, they will certainly take care of them first! Then, summer is over and people just naturally want new things for the next new season. After getting their kids ready, your customers can belong to … Read More