Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More
Why Do Independent Retailers Fail?
A New York Times business columnist asked me this question. “There are three reasons”, I replied. They ignore numbers. They ignore customers. They ignore their own story. All of this happens because they are so busy running their stores. They don’t stop multi tasking long enough to be strategic and develop a plan. THIS IS TRAGIC. THIS IS A DUMB … Read More
CASE STUDY: How To Increase Your Net Income by $53,976
My client had come through 2009 with sales down and profits up. That was good news. She recognized that she had done better than most retailers, but she wanted to get much more from 2010. Bottom line, she wanted to make more money – and expected me to show her how. My problem was that we have been working together … Read More
The Top 3 Things You Must Do For A Profitable Season
With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next. If they have children, they will certainly take care of them first! Then, summer is over and people just naturally want new things for the next new season. After getting their kids ready, your customers can belong to … Read More