The difference between a wildly successful season and a good or bad one almost always comes down to one element. The difference won’t be the economy, the political landscape, what the competition does, or how you do your windows. The difference will be you. There is an intangible vibe that separates a winning season – and a winning store – … Read More
How to Boost Slow Sales No Matter the Season
Retail has its ups and downs, and periods of slow sales happen. Whether it’s freezing temps keeping people inside, a post-holiday slump, or just a quiet time of year, it can feel like forces beyond your control are affecting your store’s success. But here’s the truth: You are never powerless in your business. Instead of blaming external circumstances, successful retailers … Read More
Ho Ho Ho – The Secret Translation
What! Ho Ho Ho has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “ho ho ho”. It is part of his joyful and laughter-rich image. “Ho ho ho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the … Read More
A Line At Your Counter? Do this so you don’t miss any sales!
Let’s keep your raving fans happy and buying! Ho-Ho-Holiday season means lines at your front counter. YAY! But the stress of losing sales can completely ruin it for you. I don’t want you leaving any dollars in the pockets of your customers that could have gone to you! For proper staffing on busy days, be sure to have all the … Read More
Well this was embarrassing – but I am…
Hello there! I pretty much screwed up – but I am proud. Why? Because I did it. I am in a Mastermind group and in our Monday 10 am accountability group…Frankly, everyone should be – but more about that later. In that group, I stated that I had been scared to death to do a FB Live video. I … Read More