The beauty of having ‘sucky’ employees is that it points out a problem. Right? When you see a problem, you have 2 options. Whine about it or address it.

As I always say, there are only 2 kinds of retailers – whiners and winners.

You are a winner…so let’s address the problem, shall we?

The root of the problem is making sure that you are hiring well. I know that was always a struggle for me. I am a relationship gal. I love to talk to people. I like everyone – well most everyone. ? So I would ‘interview’ a prospective hire and then say, “I liked her. She seemed nice and has experience.” I would check her references and then make a decision.

What was my hiring decision based on? My gut.

There was my mistake. That alone isn’t enough. I always knew there should be more to the process but it took me a while to figure it out.

#1. Identify the key traits that you are looking for in an employee. Evan Wise from Management One taught me this key principle. Pick about 5 that are important to you. A toy store client that I just took through this exercise decided that these were important to her:

#2 Design questions to determine if the prospect possesses these traits. Again, Evan Wise told me that the questions can either be asked or be on the application and then reviewed during the interview. For some of the questions, it is best to describe a situation and ask how the prospect would handle it. Here are some of the questions that we came up with today:

fast learners – smart –

self motivated

playful

Good at multi tasking

Relaxed and with sense of humor

open schedule

knowledge of toys is a plus

Specific retail situational questions:

#3. Tell me more. These 3 words are golden. You should speak only about 25% of the time in an interview. Your goal is to find out as much as you can about the prospect.

#4. Next to each trait rate the prospect on a scale of 1-10. This allows you to compare candidates more objectively.

#5. “On scale of 1 to 10, how lucky are you?” This gem comes from Tony Hsieh, the CEO of Zappo’s. This is really one of the questions asked when you apply to work at Zappo’s. It is genius because it determines if a person sees themselves as a victim of life’s circumstances or as a person who can overcome obstacles. Let’s face it. There will be obstacles in every business day and you want to know if a person is just going to complain or if they are going to tackle it and find a solution.

These questions provide a great start to your interview process and give you much more information to make your decision about your job prospect. We will deal with another aspect of the beauty of ‘sucky’ employees next week!