Renegade Notes


I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about.

And it’s mostly her choice.

I was at dinner the other night with my mother and brother. My brother was commenting on how well my business was doing and how impressed he was with how quickly things are starting to happen. He also shared concern with all the details of my life that I share: Pictures of my apartment, photos of my dog, my wife, how I talk about all the fears I have and the mistakes I make.

I understand his concern. I’ll admit that I don’t always remember everything that I’ve shared and have from time to time been surprised when people ask me about personal aspects of my life. It makes me wonder how much do I really want to share of both my business and my life with people who I don’t intimately know.

Here’s a truth: I don’t share about myself out of sheer narcissism or a blatant disregard for my own privacy. I do it because I’m much less concerned with the people I meet who have boundary issues, and more about engaging with my tribe.

Part of the reason I started Corporate Renegade was my frustration at the dehumanization between the corporate world and the public it purports to serve. As bigger companies prove through their actions that they care more about their bottom line and less about there customers, I believe an incredible opportunity exists to connect with our audience in a very real way.

And that means sharing (more) of ourselves.

In the “old” days (a gross generalization on my part), most businesses were local. You used to know your butcher, your doctor, your barber. I mean really know them. You knew about their wives, their children. We know personal stories about the people we worked with and it helped to form a community.

Somewhere along the way we stopped doing all this*. And because of that, business became more impersonal and less connected.

It’s safe to say that as time goes on, we tend to trust the bigger companies less and less. I think many people want a return to older times where we actually know the people we work with.

I’ve written before about why everyone needs to write and how in many ways it’s selfish not to share our gifts. But I would like to go further: If you really want to get clients. If you really want to get your ideal clients (the ones you don’t have to pretend to be anything other than who you really are), you have to give more. You have to share more.

OK. here’s the resistance. I can feel it. You don’t want to share anything real about yourself. You don’t want to scare people off.

That is why I always say……

I believe that when we share more, it helps overcome other people’s natural inclination to distrust and discount anything coming out of our mouths. It lets people see you are a real person with real thoughts, emotions, frailties, and opinions. It lets people connect with you.

And it ABSOLUTELY leads to more business.

I’m not telling you to share everything. Know the line between what you do or don’t want to make public in your life. Have boundaries. But also ask yourself if the things which you hesitate sharing with prospects because you think it’s embarrassing or disturbing may actually be the secret to bringing them in.

So I invite all of you (including my student…you know who you are!) to find the bravery in sharing, and putting faith back in humanity. Let’s see what happens when you give a little more of yourself.

The future of business is in the human element. Will you come join us?

*For a great account of all of this, please check out Gary Vaynerchuk’s new book, The Thank You Economy.

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2 Comments on “Renegade Notes”

  1. Amazing! I finally found someone who is just so similar like my personality which was so odd to my family members or classmates! I was so isolated and never got recognized from my childhood until now. I wanted to start my own business since 10 yrs ago until now. 30 yrs ago I had a couple business turned dramatically successful at the startup period but failed at the end until I met my ex husband to run our own business for 15 years successfully but failed again by him filing bankruptcy due to his gambling behaviors for almost everything sneakily at the end. My life is massed around and broken up with so many miracles and impossible pieces. I tried so hard to work 16 hours per day to raise up and expand into 4 retails and one exclusive license to import containers to make wholesale nationally and also bought million dollars home at the same successful period. But again it ended to be kicked out from a small condo by a policeman after my ex husband left, and got nothing nothing left like the beginning I met him with ZERO from that moment. Now ten years past I was always top sales rep from any field of companies at first or second month until the last month I left but I always made the minimum wages or the least money than those senior sales reps and only could stay few months or a couple years. I think I had a serious disease to hold myself to lookforward to be running business any business again and again. I got strongest desires to gain back the past of everything I got lost so long. I only got one believe I am going to get everything back whatever whenever and however and no matter how much suffering I am going to get again again and again! Because I already got lost my past of myself owned so so long long time!! And no matter how I’m working so hard on it to get everything back ASAP. I strongly and consistently believe my endless dreams to run my own business back would never ever stop until it’s really happened!

    Sent from my iPhone

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