Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More
Maximizing Events and Promotions: Strategies for Retail Success
Are you maximizing events and promotions in your retail store? The successful strategy I’m about to share with you just require 2 simple steps. But before I share it, let me set it up with this story from back when my son Christopher was in high school: “Mom, I need a morphsuit.” “What? What’s a morphsuit and why do you … Read More
It’s Time To Be Honest
I strive to be authentic and transparent with you all the time. Sometimes, I get discouraged. I know that is a shock. It never happens to you, right?! I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be. I can always see the silver lining in a dark cloud. … Read More
# 1 Way to Reduce Markdowns
Are you tired of having so much to markdown? Are your red pens running out of ink?! Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize. If they … Read More
Want Your Custs To Say “Here’s My Money”?
I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit … Read More