If January feels heavy for you right now, slower sales, quieter stores, racks full of product that just didn’t move, and the question of whether clearance sales are the right next step, let me start by saying this: You are not doing anything wrong. I hear from so many store owners every January who feel discouraged, worried, or even a … Read More
Best of 2025 – Lessons From The Top 5 Episodes
As I sit down to reflect on our first year of the Richer Retailer podcast, I feel overwhelming gratitude. For your ears, your hearts, your courage, and your commitment to keep showing up for yourself and your store even on those messy, uncomfortable days. Along the way, we’ve shared powerful lessons about growth, resilience, profitability, and what it truly means … Read More
Make Every Customer Count | State of Retail: December 2025
Can you believe it’s already December? Crazy how fast the year has flown by! If you want next December to look totally different with more cash flow, less chaos, and a store that actually runs smoothly without you then the time to start is right now. And it all begins with one thing: Customer Count. In this month’s State of … Read More
Create a Manifesto That Attracts Your Dream Customers
Ever wondered why some stores feel magnetic while others just blend in? The secret is when you Create a Manifesto that makes your purpose shine. The answer isn’t in more products or sales, it’s in your purpose. And the fastest way to make that purpose shine is to Create a Manifesto for your store. Your store is more than just … Read More
Media That Moves Merch: PR Tactics for Store Owners
Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
