Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
Tariffs, Growth Strategy & Smart Scaling
Growth Strategy: How You Can Grow in a Slow Economy; Let’s talk about growth strategy that every retailer is thinking about right now: “Is it even smart to scale right now?” The headlines say the economy’s cooling off. Tariffs are back in the news. Foot traffic is shifting. It’s easy to get nervous. In fact, recently, another retailer asked me … Read More
Want to Scale Your Retail Business? Fix This First
Trying to Scale While in the Red? Start Here. If you’ve ever thought, “How can I scale my retail store when I’m barely making ends meet?” this one’s for you. Because I’ve been there. I’ve stared at the numbers, wanted more for my store, and felt stuck wondering if growth would ever happen. But here’s the thing I had to … Read More
Sales Feel Weird? You’re Not Alone (and Not Stuck) | State of Retail – May 2025
Are You Feeling the Post-Easter Retail Slowdown? Here’s Cathy’s take on the State of Retail for May 2025: You’re not imagining it. Independent retailers across the country are reporting a noticeable dip in traffic this May. And if your first instinct is to slash prices or run storewide discounts, I get it. But before you panic, let’s get grounded. Listen … Read More
Fix Your Email Marketing to Sell More
Retail is evolving, but one thing remains constant: the power of connection. And one of the best tools to build and maintain customer relationships? Email marketing. If your emails aren’t getting the attention they deserve, it’s not because email is outdated, it’s because your strategy needs a refresh. In this episode of the Richer Retailer podcast, Cathy and her guest … Read More