You have worked hard to create great relationships with your raving fans. Those relationships can be easily damaged by lacking customer interaction skills from your team. You don’t want to lose any business that way.
Get Out of a Sales Slump
Are you in a sales slump? No doubt you’ve spent the extra time cleaning up and re-merchandising your store, thinking that eventually your sales will pick back up, right? Except they don’t. Your sales are down and your store is full of great in-season merchandise. Your knee jerk reaction might be to throw a sale. Because a good sale will … Read More
How to Set a Sales Goal – And Why You Should
Do you set a sales goal every month, which feeds your overall sales goal for the year? If your answer is “sometimes”, you are not alone. It’s an important step that a lot of retailers miss (or skip) for one of these reasons: Why Sales Goals are Important Here is why you should: Setting realistic sales goals is so important … Read More
The Best Content Ideas from Trade Shows
I know that going to retail trade shows is a whirlwind of activity and decisions. But don’t miss the pieces of content ideas hiding at your next trade show. It’s pure GOLD for your content marketing. You come back from trade shows with so much NEW… new lines, new items, new ideas and new enthusiasm. Right? Imagine today is your … Read More
How to Boost Slow Sales No Matter the Season
Retail has its ups and downs, and periods of slow sales happen. Whether it’s freezing temps keeping people inside, a post-holiday slump, or just a quiet time of year, it can feel like forces beyond your control are affecting your store’s success. But here’s the truth: You are never powerless in your business. Instead of blaming external circumstances, successful retailers … Read More