Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
The Silent Profit Killer: Gut-Based Pricing Is Costing You Thousands
Did you know that there’s a hidden force quietly costing independent store owners thousands each year and it is called gut-based pricing. What’s really hurting your profits? Not the competition. Not slow traffic. It’s gut-based pricing; retail’s silent killer. Watch the full episode in YouTube: https://youtu.be/p_zldyDRdU0 Today, in this episode of The Richer Retailer, I’m naming the problem, unpacking the … Read More
Tariffs, Growth Strategy & Smart Scaling
Growth Strategy: How You Can Grow in a Slow Economy; Let’s talk about growth strategy that every retailer is thinking about right now: “Is it even smart to scale right now?” The headlines say the economy’s cooling off. Tariffs are back in the news. Foot traffic is shifting. It’s easy to get nervous. In fact, recently, another retailer asked me … Read More
Want to Scale Your Retail Business? Fix This First
Trying to Scale While in the Red? Start Here. If you’ve ever thought, “How can I scale my retail store when I’m barely making ends meet?” this one’s for you. Because I’ve been there. I’ve stared at the numbers, wanted more for my store, and felt stuck wondering if growth would ever happen. But here’s the thing I had to … Read More
How to Tariff-Proof Your Store
Tariffs Are Rising—Is Your Store Tariff-Proof? If rising costs are keeping you up at night, you’re not alone. Retailers everywhere are feeling the pressure of shifting tariffs and supply chain changes. But here’s the truth: your success isn’t determined by outside forces, it’s shaped by how you respond! The good news? You can take control and tariff-proof your store. Listen … Read More