Tariffs to Triumph: How Collaboration Turns Retail Challenges Into Growth If you’ve been in retail long enough, you know that some challenges just seem to pop up out of nowhere like tariffs that suddenly make your costs jump overnight. But every Tariffs to Triumph story starts there when a tough situation pushes you to get creative, pivot, and come out … Read More
Create a Manifesto That Attracts Your Dream Customers
Ever wondered why some stores feel magnetic while others just blend in? The secret is when you Create a Manifesto that makes your purpose shine. The answer isn’t in more products or sales, it’s in your purpose. And the fastest way to make that purpose shine is to Create a Manifesto for your store. Your store is more than just … Read More
Media That Moves Merch: PR Tactics for Store Owners
Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
The Silent Profit Killer: Gut-Based Pricing Is Costing You Thousands
Did you know that there’s a hidden force quietly costing independent store owners thousands each year and it is called gut-based pricing. What’s really hurting your profits? Not the competition. Not slow traffic. It’s gut-based pricing; retail’s silent killer. Watch the full episode in YouTube: https://youtu.be/p_zldyDRdU0 Today, in this episode of The Richer Retailer, I’m naming the problem, unpacking the … Read More
Tariffs, Growth Strategy & Smart Scaling
Growth Strategy: How You Can Grow in a Slow Economy; Let’s talk about growth strategy that every retailer is thinking about right now: “Is it even smart to scale right now?” The headlines say the economy’s cooling off. Tariffs are back in the news. Foot traffic is shifting. It’s easy to get nervous. In fact, recently, another retailer asked me … Read More
