As I sit down to reflect on our first year of the Richer Retailer podcast, I feel overwhelming gratitude. For your ears, your hearts, your courage, and your commitment to keep showing up for yourself and your store even on those messy, uncomfortable days. Along the way, we’ve shared powerful lessons about growth, resilience, profitability, and what it truly means … Read More
From “Will We Open?” to Sold Out: Jane Boutique’s Story with Sam Sleeper
I’m so excited to share the Sold Out story of someone very special to us, our client Sam Sleeper and her incredible journey with Jane Boutique. Sam’s story is everything retail is about: heart, hustle, and a whole lot of emotional resilience. Sam joined our “new store” program where we help store owners plan and open their new store, resulting … Read More
From Tariffs to Triumph: The Power of Retail Collaboration
Tariffs to Triumph: How Collaboration Turns Retail Challenges Into Growth If you’ve been in retail long enough, you know that some challenges just seem to pop up out of nowhere like tariffs that suddenly make your costs jump overnight. But every Tariffs to Triumph story starts there when a tough situation pushes you to get creative, pivot, and come out … Read More
Create a Manifesto That Attracts Your Dream Customers
Ever wondered why some stores feel magnetic while others just blend in? The secret is when you Create a Manifesto that makes your purpose shine. The answer isn’t in more products or sales, it’s in your purpose. And the fastest way to make that purpose shine is to Create a Manifesto for your store. Your store is more than just … Read More
Media That Moves Merch: PR Tactics for Store Owners
Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
