Case Study: Profit Breakthrough System

Just wrapped up this brand new case study video: In it, I show you how a “doing the best they could” mother-daughter team got a strategy and increased their sales by 32.7% I had to tell them to drop a vendor that represented almost 25% of their business – they didn’t know it was unprofitable. I walk you through the … Read More

Ads for Indies – Attract Your Next Raving Fan

One of the most common questions our clients have is about how best to market their stores. Not just to have pretty ads and social media followers, but to get folks to come into their stores and fall in love! It’s so different for indies than it is for almost any other type of business. We asked a recent client … Read More

Do This BEFORE You Go To Your Next Trade Show – Or Stay Home

It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More

What To Do With What’s Left?

So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More

The Psychology of Pricing For More Profit

In my years as an independent specialty retailer I really got pricing down to a science. I didn’t know at the time that it actually IS a science. Behavioral economics and the study of psychology of retail shoppers is fascinating. What a person will pay is all based on their perception of the value of the item. I learned in … Read More

Your Count will be OFF!

It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More

GO BIG or GO HOME! A Retail Cheer! A life motto….

This is my retail mantra. GO BIG or GO HOME! Actually it is my life mantra!   Usually associated with NCAA basketball time and March Madness, it accurately describes the entrepreneurial life.   All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, … Read More

Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough

We are talking about the four basic segments of your Roapmap to your Breakthrough. 1.    Inventory 2.    Profitability 3.    Marketing 4.    Customer Service Last week, I addressed customer service.  CLICK HERE TO READ IT. Let me start with the definition of breakthrough.  It includes removing a barrier to success.  In my experience, that barrier is often a lack of knowledge … Read More

Did You Break Your New Year’s Retail Resolution Yet?

Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More