If you’re looking to boost your profits (and who isn’t?), there’s one magical number you absolutely need to master: Initial Markup (IMU). Initial Markup is a game-changer. It’s the not-so-secret ingredient to running a successful, profitable store. And I know—it might sound boring or complicated. But trust me, once you get a handle on it, you’ll see how empowering it … Read More
Retail Systems for Growth – Where to Start?
What is the #1 indicator of consistent growth? Retail systems! You can not build on a shaky foundation and you can’t grow your retail store without systems and processes that will support that growth. This question came in through our retail community recently: “I now have one year under my belt, but I’m flying by the seat of my pants! … Read More
How to Keep Inventory Looking Fresh for More Sales
Keeping inventory looking fresh is essential for attracting and retaining customers, as it creates a visually appealing and dynamic shopping experience. Here are my top 10 strategies to achieve this in your store: #1: Regular Merchandising Updates Rotate your inventory frequently to showcase new arrivals, seasonal items, or trending products. This keeps the displays visually interesting and encourages customers to … Read More
7 Retail Friendly Lead Magnet Ideas
A lead magnet is a very well known term in the online marketing space, but they can also be a very efficient retail marketing strategy. That’s why I’m sharing these 7 retail friendly lead magnets you can use to grow your email list. Why Lead Magnets? The ultimate purpose of your lead magnet is to attract leads – or customers … Read More
2 Important Customer Types in Retail
There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More