When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective. Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How Do I Improve My Sales Skills?
If you’re like most store owners I work with, you might have asked “how do I improve my sales skills?”. Because most shop owners didnāt open their retail store because they LOVE selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want … Read More
Retail Tip: Go Big or Go Home!
Here’s a retail tip for you: GO BIG or GO HOME! Itās my retail mantra! Actually itās my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial lifeā¦ All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means … Read More
How to Merchandise for Profit
As a store owner you must know how to merchandise for profit in your store. Iām sure youāve heard the term ācaptive audienceā before, but have you ever considered when and where you might have a captive audience in your store? One of the best opportunities to grow your sales is when a customer is either making a purchase (in … Read More