How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How Do I Improve My Sales Skills?
If you’re like most store owners I work with, you might have asked “how do I improve my sales skills?”. Because most shop owners didn’t open their retail store because they LOVE selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want … Read More
Retail Tip: Go Big or Go Home!
Here’s a retail tip for you: GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means … Read More
How to Merchandise for Profit
As a store owner you must know how to merchandise for profit in your store. I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store? One of the best opportunities to grow your sales is when a customer is either making a purchase (in … Read More
Clearance Sale Tip: Dollar Tables
What if I told you that I have a foolproof clearance sale tip for you? A way for your customers to say “Take my money!”? Retailers are always amazed that one small tweak can make a huge difference to the bottom line, but that’s what sooo exciting about when the science of consumer psychology comes together with your marketing, merchandising … Read More