The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian. We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.” Then our cabbie on the ride home gave us the same advice. … Read More
GO BIG or GO HOME
It is NCAA basketball time. I LOVE IT! It is March Madness. All these teams get one shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So how do you go big? In order to go big, let’s start by going small. Let’s look at … Read More
You’re Not Crazy – There Is Something That You Were Never Taught
One thing that store owners get frustrated with is feeling like retail should be a little easier. And you are not crazy….it is easier for some store owners. They learned something you might not have…yet! There is something that you were never taught. I learned it the hard way. When my sister and I opened our store, we were wildly … Read More
Thrillers, Fillers and Spillers.
Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing. How about you? Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes. I was ecstatic to learn that there was a … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More