You don’t have to know it all. You just need to know who to ask and to have more sales. If you’ve ever found yourself staring at a spreadsheet or stuck in the weeds of retail decisions thinking, “I have no idea what I’m doing,” you’re not alone. And guess what? That’s not a weakness. That’s actually the beginning of … Read More
Sales Feel Weird? You’re Not Alone (and Not Stuck) | State of Retail – May 2025
Are You Feeling the Post-Easter Retail Slowdown? Here’s Cathy’s take on the State of Retail for May 2025: You’re not imagining it. Independent retailers across the country are reporting a noticeable dip in traffic this May. And if your first instinct is to slash prices or run storewide discounts, I get it. But before you panic, let’s get grounded. Listen … Read More
Fix Your Email Marketing to Sell More
Retail is evolving, but one thing remains constant: the power of connection. And one of the best tools to build and maintain customer relationships? Email marketing. If your emails aren’t getting the attention they deserve, it’s not because email is outdated, it’s because your strategy needs a refresh. In this episode of the Richer Retailer podcast, Cathy and her guest … Read More
The #1 Tip to Grow Lifetime Customer Value
Every retailer knows the thrill of making a sale, but what if you could turn that one-time shopper into a lifelong customer? Cathy chats with Josh Orr, founder of Capital Commerce, to reveal the #1 tip that can grow your the lifetime customer value by 30%. If you’re ready to boost customer loyalty and maximize profits, keep reading, watch or … Read More
Want More Sales On Your Next Live? Master QVC-Style Selling
If your live videos are getting views but not converting into sales, you’re not alone. Many retailers struggle to bridge the gap between engagement and revenue. The good news? You can change that with QVC-style selling – a proven method that creates emotional connections, urgency, and exclusivity to drive sales. Let’s break down the secrets behind QVC-style selling and how … Read More