Retailers, I know how frustrating it feels when a customer comes in, falls in love with something in your store, and then says, “Oh… I saw this online for less.” Ouch. I used to think that meant brick-and-mortar retailers like us didn’t stand a chance against the giants of online retail competition. But here’s the truth: we’re not in a … Read More
Media That Moves Merch: PR Tactics for Store Owners
Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
Your Products Have a Story, Share It and Make Sure the World Knows
Have you ever wondered how something as simple as a sock could transform your business and someone’s life? Because products have a story and that story can make all the difference. At first glance, it sounds almost too simple, right? But stick with me, because that’s exactly what happened when I met Laura Schmidt, founder of Notes to Self. Her … Read More
Retailers Who Ask Questions Make More Sales
You don’t have to know it all. You just need to know who to ask and to have more sales. If you’ve ever found yourself staring at a spreadsheet or stuck in the weeds of retail decisions thinking, “I have no idea what I’m doing,” you’re not alone. And guess what? That’s not a weakness. That’s actually the beginning of … Read More
Sales Feel Weird? You’re Not Alone (and Not Stuck) | State of Retail – May 2025
Are You Feeling the Post-Easter Retail Slowdown? Here’s Cathy’s take on the State of Retail for May 2025: You’re not imagining it. Independent retailers across the country are reporting a noticeable dip in traffic this May. And if your first instinct is to slash prices or run storewide discounts, I get it. But before you panic, let’s get grounded. Listen … Read More
