Best Tactics To Avoid Markdowns

  Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen.   Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More

The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?

Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More

Take Responsibility

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More

STOP ADVERTISING. RIGHT NOW.

I am not going to play games with you.  This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now.  I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT!  You only want to be communicating with people who WANT to hear from … Read More

The 3 Things You Need To Know About Your 4th Quarter Marketing

It is HERE!  We are in the beginning of the 4th quarter and the end of the year will be here in just about 10 weeks.  The great news is that there is still enough time to pump up your sales before then.  Let’s talk about your marketing and advertising from now until them.  There are 3 things you need … Read More

Loyalty Programs

Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More