One of the most common questions our clients have is about how best to market their stores. Not just to have pretty ads and social media followers, but to get folks to come into their stores and fall in love! It’s so different for indies than it is for almost any other type of business. We asked a recent client … Read More
Your Count will be OFF!
It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More
Contraction or Expansion. Which is better? Where are you?
There is a time for everything, a season for every activity under the sun. It is biblical. There have been songs written about it. There’s a time to reap and a time to sow. Many of you are reaping! Yay!! You are experiencing expansion. But contraction happens. For no reason. You can be doing everything the right way. And it … Read More
Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough
We are talking about the four basic segments of your Roapmap to your Breakthrough. 1. Inventory 2. Profitability 3. Marketing 4. Customer Service Last week, I addressed customer service. CLICK HERE TO READ IT. Let me start with the definition of breakthrough. It includes removing a barrier to success. In my experience, that barrier is often a lack of knowledge … Read More
Did You Break Your New Year’s Retail Resolution Yet?
Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More