The Single Biggest Mistake You Can Make

I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.  In one way that is true.  But obviously at some level, I knew that not EVERYONE that knew a child … Read More

The Top 3 Things You Must Do For A Profitable Season

With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next.  If they have children, they will certainly take care of them first!  Then, summer is over and people just naturally want new things for the next new season.  After getting their kids ready, your customers can belong to … Read More