We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More
The ONE Thing You Must Do With EVERY Email You Send Out
This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More
What Is The First Thing You Should Pay in 2017?
The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your hope alive for increased profits for 2017. You have to … Read More
The 3 Keys to “Clear it Out” Cash Flow Nirvana
Do you know The 3 Keys to “Clear it Out” Cash Flow Nirvana? 1. There’s no crying in retail. Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too … Read More
The 3 Reasons You Have “Can’t Clear it Out” Chaos
1. You are not the Humane Society. Anything in your store that you are sick of looking at? Why the heck hasn’t anyone bought it? It’s wonderful! The item (and others) have just been here too long. But why mark it down? The problem isn’t the item. The problem is that the right person hasn’t walked through the door. What … Read More