When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word š³. I assure you I didnāt. But her reaction is not uncommon! Iām sharing our conversation so that you can see why itās a flawed perspective. Iām sharing it because it wasnāt the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More
How to Merchandise for Profit
As a store owner you must know how to merchandise for profit in your store. Iām sure youāve heard the term ācaptive audienceā before, but have you ever considered when and where you might have a captive audience in your store? One of the best opportunities to grow your sales is when a customer is either making a purchase (in … Read More
Why are My Sales so Slow?
āWhy are my sales so slow? We should be busier than this!ā you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasnāt changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you donāt know it – you might be … Read More