Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
Strategy is Safe – Until It’s Not
Have you ever found yourself endlessly planning, tweaking, and strategizing without actually taking action? Many retailers (and entrepreneurs in general) fall into the comfort zone of strategy, where everything is safe and full of potential… until it’s not. Recently, I had a wake-up call. My coach asked how my new team member was doing, and I enthusiastically said, “Great!” But … Read More
Want More Sales On Your Next Live? Master QVC-Style Selling
If your live videos are getting views but not converting into sales, you’re not alone. Many retailers struggle to bridge the gap between engagement and revenue. The good news? You can change that with QVC-style selling – a proven method that creates emotional connections, urgency, and exclusivity to drive sales. Let’s break down the secrets behind QVC-style selling and how … Read More
The Only Way to Grow Your Store with Ease – Part 2
Welcome back to our three-part series, The Only Way to Grow Your Store With Ease. In part one, we talked about how retail—and business in general—feels harder than ever. It’s comforting to know it’s not just you, but let’s be honest: that doesn’t make the challenges any less real. You want different results, right? Me too. Last time, I shared … Read More
The Only Way to Grow Your Store with Ease – Part 1
Would you like to grow your store with ease? Retail is tough, isn’t it? Especially now, with the economic uncertainty and chaos swirling around us. It’s no wonder so many store owners feel overwhelmed. You’re not crazy—it is hard. I get it because I’ve been there too. I’ve gripped tightly to whatever I thought I could control, only to see … Read More