Are you feeling the pressure? When you are in the midst of a big month before a holiday like we are now, it can start to feel pretty tense. Let me share with you some strategies that my private clients use in times like this to make sure that they reach their sales goals. You know that you have to … Read More
How to Turn A Mad Customer Into A Loyal Customer
American Express released their findings last year in the American Express Global Customer Service Barometer, a survey conducted in the U.S. and eleven other countries exploring attitudes and preferences toward customer service. Perhaps the most significant revelation of this survey is that customers are willing to pay more, up to 9% more, to ensure that they obtain superior customer care. … Read More
Why Do Independent Retailers Fail?
A New York Times business columnist asked me this question. “There are three reasons”, I replied. They ignore numbers. They ignore customers. They ignore their own story. All of this happens because they are so busy running their stores. They don’t stop multi tasking long enough to be strategic and develop a plan. THIS IS TRAGIC. THIS IS A DUMB … Read More
Take Responsibility.
Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More
CASE STUDY: How To Increase Your Net Income by $53,976
My client had come through 2009 with sales down and profits up. That was good news. She recognized that she had done better than most retailers, but she wanted to get much more from 2010. Bottom line, she wanted to make more money – and expected me to show her how. My problem was that we have been working together … Read More