It all started with this email from my client……….. Hey Cathy- I saw you e-mailed me last week or something, and I never got around to responding. I was knee-deep in my last big promotion and now I’m desperate for an idea to help cash flow. The launch went ok, not as great as I was hoping, but it brought … Read More
The First 3 Things You Should Pay in 2016?
The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your hope alive for increased profits for 2016. You have to … Read More
Top 9 Retail Things Rodeo Dr. Taught Me
The mecca of retail is Rodeo Drive in Beverly Hills. Every brand name wants to be on that street. Every retailer dreams of it. We brought our clients to learn and experience it. We are always challenging them to think bigger. In order to think bigger – you have to experience bigger! Our visit was a fascinating journey of joy … Read More
Super Bowl = Super Store Sales
114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More
Holiday Sales Checklist: THE 4-Step Scientific Formula
Here is THE 4-step scientific formula to ensure your Holiday Indie Retail Sales Skyrocket and Avoid the Pitfalls that Prevent Maximum Profits. The holidays as a retailer are tough. I’m not going to lie – you know it and I know it. Long hours mean less time to spend with our families and friends. Add the pressure to meet your … Read More