The Holiday Season is every retailer’s dream and nightmare. When I owned my boutique, I used to joke that I wished Jesus had a brother so we could do it all two times a year instead of one. At the same time, the holiday season caused a lot of stress for my team and me, I REALLY wanted to make … Read More
Our Manifesto. Do you have one?
More powerful than a mission statement. This is what we believe. This is who we are. This is what we do. What do you believe? Who are you? What do you really do? You are part of a revolution. You know who you are impacting. Write it down. Share it! Here is Our Manifesto. Do you have one?
GO BIG or GO HOME
It is NCAA basketball time. I LOVE IT! It is March Madness. All these teams get one shot. If they lose – they go home. If they go big, they advance. For you, to advance means to increase your profits, right? So how do you go big? In order to go big, let’s start by going small. Let’s look at … Read More
Omnichannel Marketing – The Best Service You Can Offer Your Customers
We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More
2 Timely Terrific Marketing Ideas
How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that … Read More