Retailers, I know how frustrating it feels when a customer comes in, falls in love with something in your store, and then says, “Oh… I saw this online for less.” Ouch. I used to think that meant brick-and-mortar retailers like us didn’t stand a chance against the giants of online retail competition. But here’s the truth: we’re not in a … Read More
Retail, Politics & Authenticity: How Community Values and Social Responsibility Build Stronger Brands
Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
The #1 Tip to Grow Lifetime Customer Value
Every retailer knows the thrill of making a sale, but what if you could turn that one-time shopper into a lifelong customer? Cathy chats with Josh Orr, founder of Capital Commerce, to reveal the #1 tip that can grow your the lifetime customer value by 30%. If you’re ready to boost customer loyalty and maximize profits, keep reading, watch or … Read More
2 Important Customer Types in Retail
There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More
How You Can Turn Retail Stress Into Retail Success
Are you feeling the retail stress right now? Really, I want to know. Do you feel a little bit like you took one too many turns on the roller coaster after eating a whole bunch of popcorn and cotton candy? Or are you feeling more like you’re gently bobbing along on the merry-go-round? Let me know in the comments which … Read More