What Every Good Retail Sign Needs

Just a few short weeks ago, I was in a store that had HORRIBLE signage. I decided then and there that I was going to give you all ideas – on how NOT to make the same mistakes. Then the next day, I opened my email and saw that my friend, Bob Negen, had already done that. 🙂 So I … Read More

What would you like to return to us today?

Picture it. You walk into a lovely store, and the first thing the salesperson says to greet you is, “Good morning! What would you like to return today?” The next person who walks in behind you gets, “Hi there! If you didn’t mean to come into this store, the exit is just over there where you came in.” How quickly … Read More

Pressure…Pressure…Need Any More?

Yes. You do. Don’t run away. Don’t tune out. I can hear you screaming (and swearing!) at me now. This is the truth. You have more to do in the month of December than you can hardly get done. Your to-do list is a mile long – and that is on an easy day. Then add in your personal to … Read More

3 Things You Must Have in Every Email You Send Out

You want the emails that you send out to be EAGERLY opened and CONSUMED by your raving fans, right?  Last time I talked about the first step to that.  (If you missed it last week, click here to read that step now.)  Now for the next step! First things first – let me clarify the word ‘things’ as I am using … Read More

How Much Is Good Customer Service Worth?

You always knew that customer service was important to your customers. Do you know how much they are willing to pay for it? A recent survey by the American Express Global Customer Service Barometer, exploring attitudes and preferences toward customer service, reveals that providing high caliber customer service unlocks terrific potential to grow their business income, improve reputation, and retain … Read More

You Don’t Need To Be #1

Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend.  He quickly advised all of us consultants about it so that our clients could jump on it.  At our national conference, he shared the story that one of those clients had taken action and had generated over $1,000,000 in sales! … Read More

12 Days of Christmas – Day 12

Welcome to Day 12 of the 12 Days of Christmas! This is it!  You must release your inner Grinch………….and give the best gift ever. By following the steps in the video you will be providing the best customer service EVER!  You can really make a difference in a person’s life today. Simple.  Basic.  Powerful. Watch the video and let me … Read More

How to Reward Your Most Frequent Customers?

Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More

Take Responsibility

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More

Where the heck are my customers?!

“I do all this work and put together all these events and do all these posts and no one walks through my door. I am so mad and sick and tired of this.” Haven’t you said this before…..and I know I have said it myself. If you think the answer to all your problems is that you just need more … Read More