Post election retail therapy could be unprecedented By Debra D. Bass St. Louis Post-Dispatch Glad the election is behind us? Wait, don’t answer that, just don’t let that lead you too far down the path of retail therapy in a quest for solace, consolation and distraction. Seem unrelated? It’s not. The National Retail Federation decided to conduct an unprecedented flash … Read More
What do trick or treaters and your sales people have in common?
What do trick or treaters and your sales people have in common? Trick or Treaters and your sales people are more similar than you think. In fact, there are 3 things that your team and trick or treaters MUST have in common. Trick or treators are VERY successful. Think about it. They are the most successful door-to-door sales people of … Read More
Thrillers, Fillers and Spillers.
Thrillers, Fillers and Spillers. Ideas To Reduce Markdowns That Deserve Your Undivided Attention – Right Now Before Your Sales Start! Gardening really isn’t my thing. How about you? Don’t get me wrong, I LOVE being surrounded by the beauty that flowers provide. You also know that I love numbers and processes. I was ecstatic to learn that there was a … Read More
One Way To Make Your Life Easier
One Way To Make Your Life Easier My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do. I like to call this a “Rinse and Repeat”. Who doesn’t love that? Let’s dig in! … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More
Q and A Time
You all asked such great questions after the “Avoid A Holidaze” webinar I decided to answer some more here. There were some from last year that I included because they were good! Thanks so much for joining us. It means the world to me to be able to support you– and it was fun to give out those prizes! How … Read More
My team is making me crazy…
Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More
How Not To Lead Your Team
When we start working with clients, big changes happen. They completely change the way they look at their inventory. It becomes clear that EVERY buying decision is a decision of investment. We specifically show them how to balance inventory they own. This makes sure that they have exactly the right amount of inventory in the right areas (or classes) of … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
You MUST Ignore Your Best Customers Now
What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More
